It all started with a simple tweet saying they were better than BeatsbyDre
After the tweet went flying, a few of the people behind Bose brand reached out and sent some exclusive gear.
So, instead of sitting back, I came up with a 4-part, mini campaign to highlight the Bose brand
For the complete mini story, go here: Pt. 1 | Pt. 2 | Pt. 3 |