Charles Etoroma
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Copy of DC Shoes

Global Social Strategist

women’s Mini Social Strat.

To help launch the Women’s sub-brand Instagram account, I created a mini-strategy to define the direction of the account which outlined goals, kpis, who the audience was going to be and what the content calendar would look like, etc.


Social Reports

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With the help of our Social analytics system Sprinklr, I had to create dashboards to keep track of important KPIs that I defined as necessary as well as put together reporting on findings. The rest of the example reporting can be found here.


Campaign Report

After the team went to the UK I put together a deck with findings after analyzing Sprinklr that outlined the engagement on social media around their events.


Social Listening

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In an episode of the HBO show Ballers the DC shoes brand was mentioned and due to some social listening and timeliness, I created a tweet that garnered the most amount of likes, retweets, comments and overall engagement on twitter the brand had seen from a single post in nearly a year.


Social Posts:

Creation, Styling, & Caption Creation