Charles Etoroma
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DC Shoes

Global Social Strategist

women’s Mini Social Strat.

To help launch the Women’s sub-brand Instagram account, I created a mini-strategy to define the direction of the account which outlined goals, kpis, who the audience was going to be and what the content calendar would look like, etc.


Social Listening

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In an episode of the HBO show Ballers the DC shoes brand was mentioned and due to some social listening and timeliness, I created a tweet that garnered the most amount of likes, retweets, comments and overall engagement on twitter the brand had seen from a single post in nearly a year.


Social Posts:

Creation, Styling, & Caption Creation