Charles Etoroma
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Good/Upworthy

Head of Social

GOOD Social Strategy

In under a week, I took a deep dive into the GOOD brand and developed a comprehensive strategy to define the direction of the account which outlined goals, kpis, what large metrics I would love to see hit, what the content calendar would look like, etc.

Design effective ways to build, from the ground up, our owned/original content strategy.


Upworthy Social Strategy

In addition to the GOOD social strategy I also created one for Upworthy, to help define what the account was going to stand for, tone/voice, goals. actionable steps, potential partnerships, up-and-coming digital channels to consider utilizing the direction of the account which outlined goals, kpis, what large metrics I would love to see hit, what the content calendar would look like, etc.

Design effective ways to build, from the ground up, our owned/original content strategy.


LeapsMag Social Strategy

An owned brand by GOOD is a publication we are running on behalf of Bayer called Leapsmag. I created and maintain a social strategy that I created to help define what the account was going to stand for, tone/voice, goals. actionable steps, potential partnerships, up-and-coming digital channels to consider utilizing the direction of the account which outlined goals, kpis, what large metrics I would love to see hit, what the content calendar would look like, etc.


Strategic Social partnerships

Plan, design, and concept partnership and collaboration campaign ideas with other brands to increase our overall awareness and cache. The main goal being to help activate our audience and get them participating in actions more than just consuming our written pieces.


Community Management

Daily curating/creating/design, posting, scheduling, and engaging with our audience across the multiple channels for the Upworthy, GOOD, & Leaps Mag Brands.


Social Posts:

Content Sourcing, Creation/Design, Caption Creation, & Built out editorial calendar for seamless post scheduling.

I have created multiple viral pieces of content that has led to millions of people reached.