Warby Parker Social Media/Content Strategy

  • Revitalized the content strategy to incorporate more Brand design and fashion UGC imagery to elevate the vibe of the brand across social channels.

  • Leaned into questions and text posts to further engage our audience on Facebook, Twitter and LinkedIn.

  • Redefined the direction of the account which outlined goals and key performance indicators.

  • Managed a robust content calendar while working collaboratively cross-functionally.

  • Design effective ways to build, from the ground up, our owned/original content strategy.

Content Production

As lead of the creative and content for social, paid efforts, and in collaboration with email, I had the opportunity to create video and still imagery content. I also managed the creation of content as well across multiple teams.

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